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Pernod Ricard Emeishan Malt Whisky Distillery, designed by Neri&Hu, is officially breaking ground today on the site of China's first ever iconic malt whisky distillery, the first distillery from an international spirits and winery group.
From the conception of the project, Neri&Hu's objective was to strike a harmonious balance between the architecture and the landscape, between industry and visitor experience, between mountain and water. The project embodies the essentially Chinese concept of the dichotomy of two elements that exist in opposition yet complement each other.
Neri&Hu will design the distillery as a new cultural icon that celebrates the local culture and the brand's spirit of innovation - allowing people to discover the beauty of Emeishan through a new lens. The Distillery will also house an immersive visitor centre, scheduled to open in 2021.
More design details of Pernod Ricard Emeishan Malt Whisky Distillery will be released soon, please stay tuned.