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Neri&Hu have designed BAUM stores, Shiseido's new high-end skincare brand. The first store BAUM NEWoMan Yokohama will open on June 24th.
BAUM Yokohama, the first concept store for Shiseido’s new brand, welcomes customers with a stroll in the forest. Neri&Hu’s prototype design for the brand originates from the brand manifesto itself, which celebrates natural beauty, organic ingredients and sustainable sourcing.
Clusters of wood columns along the perimeter of the space form an abstract forest, within which the customers navigate to experience BAUM products. The terrazzo floor represents the landscape, which grows and forms three functional pedestals. Vertical wooden columns of varying widths also accommodate hanging brass shelves, displays, and a mirror.