设计共和设计公社 | 平面设计

Design Republic is an avant-garde home furnishings, lighting and
accessories store in Shanghai created by neri&hu founders Lyndon
Neri and Rossana Hu. Design Republic seeks to create new
ideologies in design, retail and merchandizing concepts, creating a
distinctive aesthetic for contemporary China.

neri&hu created a seal logo for Design Republic incorporating both
its Chinese and English names. The collaterals are kept simple with
a black on black color scheme keping the packaging as background
to the products.

neri&hu worked on Design Republic’s campaign to introduce the
brand’s launch in Shanghai. We came up with the tagline: The Dawn
Of The Republic for Design Republic’s pre-opening advertisement,
events and signage. Since the opening in 2006, neri&hu has
been responsible with developing other campaigns such as the
first anniversary, and its expansion into a historic building with the
opening of Design Republic Design Commune among many others.

Signage and environmental graphics of the various Design Republic
outlets are kept simple and deferred to the architecture in its
materiality.