Comme Moi Flagship Store
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Comme Moi Flagship Store

Comme Moi flagship store is located within the Art Deco Donghu Hotel, built in 1925. Over decades, the building underwent multiple renovations and changes in use, traces of which were still very much present when the design team encountered the site. Neri&Hu deliberately chose to keep these remnants of the past intact, while surgically implanting new design elements to embody the Comme Moi brand: young, sophisticated, and exquisite.

Composed as a series of four sequential chambers, the retail space is integrated with a continuous rail, threading through the individual rooms while forming the armature for custom designed hanging cabinets.

Sheathed in an elegant metal mesh, these showcase cabinets stand out within the historic architectural surroundings to present the fashion pieces in a striking new light. A new terrazzo floor also unifies the space and occasionally extrudes up to form sculptural function areas like the reception counter and seating, with wood inserts as accent.

Guided by the metal rails and continuous flooring, shoppers can meander freely through the various chambers and end their journey at the lounge space. Newly attired in Comme Moi garments, the shopper emerges from the cocoon of the white linen changing rooms to shine in the limelight of a runway catwalk experience, flaunting her new look against the glamorous backdrop of a scalloped glass feature wall.

Gross Area
150 m²


Completion Date
August 2015

June 2015 – August 2015

169 Xinle Road, Shanghai

The American Architecture Prize - AAPComme Moi Flagship Store, Interior Design - Retail Category, Winner
AZ Awards 2016, by AZURE Magazine, CanadaComme Moi Flagship Store, Best Commercial Interior, Winner
A&D Trophy Awards 2016, by Perspective Limited, Hong Kong, ChinaComme Moi Flagship Store, Best Commercial, Retail or Office Category in Interior Design, Certificate of Excellence
Asia Pacific Interior Design Awards 2016, by Hong Kong Interior Design Association, Hong Kong, ChinaComme Moi Flagship Store, Shopping Space Category, Bronze